5 Rules to Increase a Website's SEO

October 27, 2018 By Stats Digital

SEO, or search engine optimization, is a way to ensure the results of a webpage appear more often and at the top of the recommended site list. It is achieved by altering the website’s content by adding keywords the search engine deems relevant to the topic searched. Some companies aren’t sure how to properly optimize their content and turn to a digital marketing agency to provide this service. Professional and effective SEO services are available from digital marketing agencies in the San Diego area.

Steps to Increase SEO

SEO is a phrase that is becoming more common as IT professionals learn how to push content into relevant searches. To ensure that a website appears more often in the search engine’s results, several rules must be followed.

Quality Matters

Search engines, mainly Google, has set up multiple algorithms to ensure that it isn’t tossing poor websites and content into its top search results. Search engines are there to provide excellent websites when a search is created. People won’t return to the search engine if it only suggests low-quality websites.

Keywords

Keywords are important for search engine optimization to work but at the same time, using too many of the same keywords will trigger a flag on the website. Search engines can detect when keywords are used in abundance and will lower the website’s ranking because of it. The trick is to use keywords along with words that are similar to the main keywords. This variety won’t be flagged, allowing a higher ranking to occur.

Length of Content

Length of an article makes a difference to search engines. An article with a low word count is less likely to have the most relevant content and will be ranked accordingly. Typically, the first few websites to appear in the results will be over 2,000 words.

Excellent Copy Gets Results

The common phrase is “content is king.” This proves true time and again with search engine rankings. Content that provides true value will be ranked higher. Additionally, consistency of excellent content will push a website into the top results. One great article among many that are lacking will not send a website to the top spot.

Earn the Trust of Search Engines

This sounds odd, but search engines know when a website is just getting off the ground. The number of links to relevant, high-quality content over time will earn the trust of a search engine. Regardless of the strategies that are implemented, trust will take a bit to earn.

This can be a challenging concept for those who aren’t familiar with the required strategies. This is why many business owners opt to give the responsibility to a proven digital marketing agency. These professionals understand how search engines work and can begin a campaign to put a website at the top of the ranks. Digital marketing agencies in San Diego are among the best in the country to achieve optimization for websites.